Angle: Value
Angle: Autonomy
un•re•FIND knew their marketing growth early in the game would come mostly from word-of-mouth and their mailing list, but they still wanted to test their messaging framework against their personas right away and use that data for future campaigns.
I helped develop an execution plan for a campaign designed around a "default ad," the simplest form of each messaging angle with simple imagery to help tell the story. Each ad follows the same format: hook, product statement, and angle.
I also designed these ads, animated each of them, and formatted them for three different sizes on the Meta Ads platform.
Characters and Illustrated objects needed to be simple but emotional. I designed them in Figma, and animated the facial expressions in After Effects using a plugin called Joysticks 'n Sliders, which allows you to map facial expressions to coordinate system parameters and animate them with a visual control system.
Angle: Effort
Angle: Efficiency
Angle: Discovery
Angle: Trust
