un•re•FIND knew their marketing growth early on would come mostly from word-of-mouth and their mailing list, but they still wanted to test their messaging framework against their personas right away.
I helped develop an execution plan for a campaign designed around a "default ad," the simplest form of each messaging angle plain imagery to help tell the story. Each ad follows the same format: hook, product statement, and angle.
I also designed these ads, animated each of them, and formatted them for three different ad sizes.
