My Role: Lead Web Designer, Co-Content Designer, Assistant Copywriter
Problem: LiquidPlanner was a late-stage startup that had failed to retain funding and was looking for a buyer, but it's old website didn't communicate the value of the software clearly enough. The product is unique in its category and needed its site visitors to better understand its value prop. The old site looked outdated, lacked visuals, wasn't content-rich, and just couldn't meet these needs.
Concept: LiquidPlanner would present its six main product pillars alongside images of happy, smart, and confident users and simplified renditions of it's unique UI. Drawing inspiration from other project management software sites, and implementing core visuals and color palettes from the product itself, the new design aimed to modernize the LiquidPlanner brand and improve site metrics and conversion rates.
